A dazzling website is great, but not enough. To compete successfully, you need a digital marketing strategy that builds relationships and converts clicks to customers.
Your Internet marketing strategy is a key component of achieving your website’s potential – and growing your business.
Internet marketing strategy consulting starts by diving into the dynamics of your market space, using advanced analytics to identify, attract and engage your target customers. We then apply our proven methodology to create your internet marketing strategy, fine-tuned to deliver effective online marketing results.
The web search goal for most companies is to “Google” your product or service and find your website at the top of the results page, or even to “own” that page with multiple results pointing to your company’s presence across the web. The best way to accomplish this – and maintain it – is through proper, current and effective Search Engine Optimization (SEO).
To get maximum search engine exposure to potential clients, it’s important to partner with a search engine optimization company that utilizes the most effective and current SEO techniques. Further, you need a partner with the expertise to apply these tactics – and the right strategy – to deliver the desired results for your business.
Email marketing campaigns are the most effective way to directly communicate with your customers.
Pay per click (PPC) advertising allows you to place image display and text-based Ads on search engine results pages, many social media sites and relevant websites that feature advertising messages. Although you are potentially exposing your ads and brand to millions of online consumers, you only pay when those potential targets express an interest and engage through clicking on your ad for more information on your website. When managed well, PPC campaigns can drive targeted traffic to your site, and convert those clicks into customers.
To grow your business today through brand awareness and loyalty, Social Media and Content are the foundation for achieving success.
Our social media consultants start by gaining a complete understanding of your business goals and current social media efforts. Next, we listen to the existing ‘chatter’ dealing specifically with your brand, product or service that is already happening in social media. This allows us to gather qualitative data, in the form of customer feedback, and quantitative data, in the form of measured traffic on the primary social media platforms to guide your competitive strategy.
Armed with this insight, your social media Marketing Game Plan is created and Social Media Strategies and Content Marketing are developed. This involves selecting the appropriate platforms for participation, approving messaging and creating a targeted timeline to publish relevant and engaging content.
Social Media Marketing offers a unique opportunity to build your brand online.
One of the greatest advantages of Internet marketing is the ability to track and measure almost any metric associated with your website. Numerous website analysis metrics on Web visit statistics, sources, costs and conversions are readily available. The challenge is in understanding exactly what a given metric means to your business; the inter-related influence of Web marketing tactics; the synergistic outcomes that metrics may only partially report, and the key metrics that are driving your business success.
Strategic understanding of your Web analytics will guide your Internet marketing to achieve the most return on your Web investment.
Contact us today for a custom quote on how our website analysis and Google analytics consulting team can help grow your business.
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