Effective PPC management is one of the most important aspects of running a successful paid search campaign. It is not enough to merely “set it and forget it” – you have to be willing to spend time actually managing your account. Fortunately, this does not need to be a time-consuming process, but it is important to know which areas of your account need work and which will yield the greatest returns.
Let’s discuss the tools and processes you can use to make PPC management easier and more effective for your business.
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